Product launches

Many companies consider working with patients on shaping input to new product launches. Sharing patient stories internally can be really useful and help employees to develop a detailed understanding of the experience of life with a particular condition.

What the ABPI Code says

In terms of compliance, a new product launch is no different to any other activity, and the ABPI Code applies in exactly the same way, with the same requirements, for example around promotion, information, agreements and events.

Patient organisations are naturally keen to learn about new developments in their areas, but again, care has to be taken with ensuring that any information which is shared is not promotional, or for a promotional purpose. (See Clause 26.2 of the ABPI Code for more detail.)

Related content in this section:

• Working with patients and patient organisations - a sourcebook for industry
• Principles and agreements
• Definitions of participants
• Events and meetings
• Research and development
• Product launches
• Payment
• Conclusion