No more, no less: A guide to the appropriate prescribing of medicines and the role of industry

Pharmaceutical companies have a key role to play beyond that of developing a medicine, in helping to navigate the complexity of the modern prescribing landscape. Within this report, we highlight recommendations, both for healthcare professionals and for the UK pharmaceutical industry as a whole, to enhance the visibility and the role industry has to play in the topic of appropriate prescribing.

Appropriate prescribing is a fundamental aspect of patient care and healthcare management. Appropriate prescribing means prescribing the right medicine, at the right dose, for the right duration and for the right patient.